Summer Branded Merchandise That Event Attendees Will Actually Thank You For
Trade shows and exhibitions are great. Full of insight, panels, networking, delicious food and unlimited teas and coffees.
But if you’ve ever spent a day or two at a trade show or big event in the summer then you know the drill: I’m talking toasty and crowded rooms. Queueing for a hot coffee not iced (spoilt I know but a hot coffee on a hot day is not the one). Sweating through great networking chats while clutching on a handful of plastic freebies you’re probably going to bin or giveaway later.
We’ve all been there.
So let’s be honest. Not all giveaways are created equal.
In fact, most people would hands down swap another not so aesthetically pleasing backpack or notebook for one genuinely useful item, especially in the middle of a heatwave wishing you could network and learn in an ice bath.
So what can you offer at your next summer event that people will actually use and appreciate?
Here are some of our top recommended summer branded merchandise ideas that visitors will genuinely thank you for (speaking from experience):
1. Reusable Water Bottles
Staying hydrated is a must when you’re moving between sessions all day. You’ll underestimate how many people actually don’t bring a bottle to these events because they already know you’ll have drinks, coffee and water on tap. But water bottles are not only great for brand awareness but are also something people will always use and it helps keep them cool throughout the day.
2. Mini Handheld Fans
Trust us. This will be the giveaway of dreams that people will genuinely appreciate.
If you’ve got the budget, obviously go for compact, USB-rechargeable fans that are an absolute game changer for stuffy indoor events and commutes. But bamboo hand fans are also the perfect easy to carry item that people can keep for years! (I still have a hand bamboo fan from a trip to Thailand over 10 years ago)
3. Towels
I mean, if it gets bad this is the perfect item for a sweaty venue but I’m talking more functionality throughout the summer. Mini cooling towels are perfect for picnics, outdoor runs, gym bags, summer commutes and even outdoor hikes. They’re compact, washable and can be used for a very long time! This is also a great way to sneak your branding into those Instagram pictures and reels people take when they are on their outdoor adventures.
4. Branded Tote Bags (That Can Actually Handle Weight)
There’s always a tote bag. I used to be anti-tote bag until I realised that you can never have too many if you have the right ones. I’m talking about the technicalities of a nice longer shaped tote bag over those thin tote bags that easily rip. Tote bags are a statement and it all goes down to design, the shape of the bag and how much it can fit. There is nothing worse than not being able to stuff a totebag with your light coat, all the flyers and all the freebies.
Being useful is memorable.
People remember the brands that solve their problems, even small ones.
Giving away thoughtful, practical merch that is conversation worthy at hot summer events shows that you’re paying attention to what attendees actually need.
Even better? Choose sustainable, ethically sourced products and tell people the story behind them
It’s not just about the freebie. It’s about showing your company cares about quality, people, and the planet.
If you’re interested in any of the products above, get in touch at dogood@houseofimpact.co.uk to start chatting. We’ll do the sourcing and designing, you just plan your flirty one liner with potential prospects and all the other incredible stuff.
